Bisskay Lingerie — the Brookings Arrival

The exterior of Bisskay Lingerie

The exterior of Bisskay Lingerie

Anyone who lives in Brookings, South Dakota had to drive 48 miles to Sioux Falls, South Dakota in order to shop and purchase high quality lingerie and body lotions — until now.

Bisskay Lingerie arrived at the University Mall in Brookings this December. Owners Bryon and Valerie Eaton (dear friends of mine) began the research and hard work to make the store a reality well over a year ago. With all of the people who live and work in Brookings, and the surrounding communities — as well as the thousands of students that attend South Dakota State University, Brookings seemed like a terrific location for a lingerie store — and they were right.

Interior photo of Bisskay Lingerie

Interior photo of Bisskay Lingerie

With the assistance of Denise Dieterrle (also a dear friend of mine) of Montgomery’s Furniture, with South Dakota locations in Madison and Sioux Falls, the interior of Bisskay Lingerie isn’t your typical retail store. When customers enter the store the typical response is that it’s gorgeous, classy and exudes a relaxed atmosphere. There are many pieces of furniture and decorations that you would find in a high class home that create the ambiance of shopping in someone’s living room rather than a retail store.

My participation in the graphic design of the business began with the conception of the business name’s spelling, to the logo/slogan verbiage and design. Bryon and Valerie are not only very good friends but also clients who I’ve worked with during the entire process whenever they needed my input and designs. With their hard work and discipline of not only doing business research, purchasing clothing and interior design services, as well as countless hours of doing the electrical and interior building construction, it shows their dedication in making Bisskay Lingerie succeed in Brookings.

Interior photo of Bisskay Lingerie

Interior photo of Bisskay Lingerie

If you’d like to visit the store, here is the location of the store at the University Mall. Also, you may join the Bisskay Lingerie Facebook group online. There you can find coupons, pictures of the store as well as many other members who you can visit with about the Bisskay experience.

In the coming months the Bisskay Lingerie website will also evolve into a multi-page website that eventually will include an online store so that customers can order products anywhere in the world.

Although Christmas has just passed, Valentine’s Day, Mother’s Day and many special occassions will be in the near future. Consider Bisskay’s vast selection the next time you want sexy, trendy and risqué clothing as well as lotions and many other sensual, yet classy, products at Bisskay Lingerie!

Published in: on December 27, 2008 at 2:50 pm  Comments (1)  
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Michigan Family Defender Newsletter and E-blast

Michigan Family Defender Newsletter

Michigan Family Defender Newsletter

Communication…that is the key job of a graphic/web designer. Success is judged by how well your message is presented, received and remembered.

The Family Rights Coalition (FRC), in Michigan, recently have been coalescing politicians, authors and advocates to write articles for a very powerful newsletter that trumpets their cause. The first issue (eight pages) was well received and has increased the esteem of FRC according to their president. The second issue has doubled in size to 16 pages and is perhaps even more powerful and provocative in its latest issue. Feel free to click here and download the PDF file to not only see the layout I designed for FRC but to also read the powerful prose these people have written.

Another way to communicate with people is by email. Plain email text is a simple and common approach to provide members, officials, clients and supporters with upcoming events or the latest news and publications.

However, you can also design a webpage that is emailed to those same people so that they receive a much more dynamic email. This “e-blast,” which goes out to dozens/hundreds/thousands of people at once can be much more effective because it will be a salient email amongst their other plain text messages.

One potential negative for the e-blast approach is the inconsistent appearance of the email itself in people’s email software, web browser and computer platform. However, myriad companies use this approach because of the reasons I mentioned above and they rely on the “if this page doesn’t appear correctly click here to visit the page online” phrase. It’s not perfect, but until technological companies accommodate these online differences, it’s still an effective option to communicate online.

Click here for the Michigan Family Defender’s webpage that is the source for the designed e-blast.

Incidentally, there are preparations in the works for Rocky Hayes Design to possibly redesign the FRC website in the coming weeks!

Published in: on August 26, 2008 at 11:42 am  Leave a Comment  
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Frazee Presentation Display

Large presentation displays lend themselves to terrific ways to communicate with people. Essentially extra large posters that must stand out in a crowd amongst other booths and displays, that’s the job of a presentation piece.

This is another in many I’ve had the privilege of designing for Health Dimensions Group in Minnesota.

This particular display is about 40″ wide x by 86″ tall.

Published in: on August 21, 2008 at 7:17 pm  Leave a Comment  
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Health Dimensions Group Poster

Yesterday I was given the opportunity to design a 2′ x 3′ poster that is to let employees know about a new quality hotline phone number. It’s a simple design that utilizes their Caring Above and Beyond logo as the focal point of the piece while using negative space to direct your eye throughout the poster.

Posters give graphic designers the opportunity to make a piece more a work of art than a typical newsletter or business card. Not that the smallest vehicle cannot achieve aesthetic bliss, but the printed poster is larger in dimension and so it can grab someone’s eye from across a room.

Posters are also a rare project in that they can have more lasting power in someone’s office or room because, if they’re interesting, people tend to keep a large poster for framing and then having that work add to the room’s decor.

Thanks Betty for yet another opportunity to work for HDG!

Published in: on August 20, 2008 at 1:17 am  Leave a Comment  
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