Michigan Family Defender Newsletter and E-blast

Michigan Family Defender Newsletter

Michigan Family Defender Newsletter

Communication…that is the key job of a graphic/web designer. Success is judged by how well your message is presented, received and remembered.

The Family Rights Coalition (FRC), in Michigan, recently have been coalescing politicians, authors and advocates to write articles for a very powerful newsletter that trumpets their cause. The first issue (eight pages) was well received and has increased the esteem of FRC according to their president. The second issue has doubled in size to 16 pages and is perhaps even more powerful and provocative in its latest issue. Feel free to click here and download the PDF file to not only see the layout I designed for FRC but to also read the powerful prose these people have written.

Another way to communicate with people is by email. Plain email text is a simple and common approach to provide members, officials, clients and supporters with upcoming events or the latest news and publications.

However, you can also design a webpage that is emailed to those same people so that they receive a much more dynamic email. This “e-blast,” which goes out to dozens/hundreds/thousands of people at once can be much more effective because it will be a salient email amongst their other plain text messages.

One potential negative for the e-blast approach is the inconsistent appearance of the email itself in people’s email software, web browser and computer platform. However, myriad companies use this approach because of the reasons I mentioned above and they rely on the “if this page doesn’t appear correctly click here to visit the page online” phrase. It’s not perfect, but until technological companies accommodate these online differences, it’s still an effective option to communicate online.

Click here for the Michigan Family Defender’s webpage that is the source for the designed e-blast.

Incidentally, there are preparations in the works for Rocky Hayes Design to possibly redesign the FRC website in the coming weeks!

Published in: on August 26, 2008 at 11:42 am  Leave a Comment  
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Frazee Presentation Display

Large presentation displays lend themselves to terrific ways to communicate with people. Essentially extra large posters that must stand out in a crowd amongst other booths and displays, that’s the job of a presentation piece.

This is another in many I’ve had the privilege of designing for Health Dimensions Group in Minnesota.

This particular display is about 40″ wide x by 86″ tall.

Published in: on August 21, 2008 at 7:17 pm  Leave a Comment  
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Grab Your Ammunition, Lock ‘n’ Load

After months of work from conceptualization, design, much coding and photo manipulation — Bad River Bucks & Birds redesigned website has just gone live.

Now, as many web designers/developers can attest, it’s not finalized. But, this is normal and the intent is to have the latest incarnation on the web as soon as possible.

Peruse the site and provide feedback. www.BadRiverHunts.com


Published in: on August 21, 2008 at 5:23 pm  Comments (1)  
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Facebook Phenomenon

I think I’m getting addicted to Facebook.

Now, I’m not suggesting that I’m on the website 24/7 and attempting to be “Mr. Popular” by requesting friend invitations to hundreds of people I don’t know. Actually, in just over two weeks I’ve made nearly 70 friends via this site…and about 98 percent of them are family, good friends or people from my past, many of which I’ve not been in touch with for well over a decade.

It’s fascinating to get back in touch with these people, many of which I wonder how we lost track of one another. Yes, things change, people change. They move, get married, have kids or your once friendship just sort of drifts as each of you hang out with others or simply become too busy.

The point in mentioning this is not only to advocate others consider looking into Facebook. If you’ve dabbled in other similar sites like Friendster or MySpace, you’ll find that Facebook is a bit more clean, conservative and easier to navigate. Plus, I’m finding potential clients and collegues interested in doing business together. The notion that I could actually get work from this site as well as connect to old buddies is a fascinating proposition.

Granted, if you’re looking for a site like this that is strictly intended for professional networking and job opportunities…you want to be a member of LinkedIn. But, Facebook is more casual and has a plethora of applications you can add to your website.

MySpace seems to be for younger kids who want to have websites annoyingly designed with hideous colors/backgrounds and loud atrocious music. That’s the problem with giving people carte blanche to website design.

So, if you haven’t already done so or if you have set up an account but haven’t spent any time on them, check out both Facebook and LinkedIn. If you do, let me know what you think.

Published in: on August 20, 2008 at 9:52 am  Comments (1)  
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Health Dimensions Group Poster

Yesterday I was given the opportunity to design a 2′ x 3′ poster that is to let employees know about a new quality hotline phone number. It’s a simple design that utilizes their Caring Above and Beyond logo as the focal point of the piece while using negative space to direct your eye throughout the poster.

Posters give graphic designers the opportunity to make a piece more a work of art than a typical newsletter or business card. Not that the smallest vehicle cannot achieve aesthetic bliss, but the printed poster is larger in dimension and so it can grab someone’s eye from across a room.

Posters are also a rare project in that they can have more lasting power in someone’s office or room because, if they’re interesting, people tend to keep a large poster for framing and then having that work add to the room’s decor.

Thanks Betty for yet another opportunity to work for HDG!

Published in: on August 20, 2008 at 1:17 am  Leave a Comment  
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Bucks & Birds

Bad River Bucks & Birds Website

One of many projects I’m working on that are nearing completion is for a South Dakota hunting lodge.

Bad River Bucks & Birds is a website redesign that will have an expansive site allowing hunters to obtain a great deal of information prior to booking their hunt.

From an about us section, information about their cattle barn converted into a stellar hunting lodge, testimonials, large photo gallery and content management systems for upcoming events — this site has an abundance of literature to convince a potential hunter that there’s no other choice for their sportsman excursion.

When the site goes live, you’ll read it here first.

Published in: on August 20, 2008 at 1:02 am  Leave a Comment  
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Blogging Begins

Rocky Hayes Design Website

Rocky Hayes Design Website

They are everywhere. You may read them often, perhaps you have several favorites. Each have themes. But there is one obvious thing each of them must have to be successful. Blogs must be interesting and informative. Otherwise, why bother creating one and certainly — why bother reading one?

This is my first real foray into creating and maintaining a blog.

Now, I have no intention of blathering about what’s going on in my day-to-day life. No, the intent here is to let you know what I’m doing in terms of freelance work. It will involve new technology, design or communication that’s going on in the world of Rocky Hayes Design.

Published in: on August 19, 2008 at 8:26 pm  Leave a Comment  
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